BOBCM ebook launch at MRY in NYC

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Full house in New York last night for launch of the latest edition of the Best of Branded Content Marketing ebook yesterday. The event was kindly hosted by BOBCM contributor David Berkowitz at MRY in partnership with my colleagues at Tenthwave, which coincided with the London launch at MRY’s sister company DigitasLBi. Rebecca Lieb of the Altimeter Group chaired presentations by David, OgilvyEntertainment’s President Doug Scott and my colleague Eric Schwamberger. There was a subsequent panel session run by John McDermott from Digiday. You can see the Slideshare version of the ebook below: