Info was asked to show consumers how the Qualcomm
Snapdragon processor is important for mobile device performance.
A custom channel called ‘Mundo Mobile’ was created and placed on the INFO website. Its content consisted of editorial news about smartphones and technology, as well as infographics and advertorials highlighting the Qualcomm Snapdragon processor quality. The infographics were also published inside INFO’s printed magazine in July 2013 to explain how the processor works in a simple, graphic way.
1.3 million page views of ‘Mundo Mobile’ from March to August 2013. Research among magazine readers who saw the infographics revealed:
- 73% will pay more attention to the brand of the processor when buying a new smartphone
- The infographic ad format contributed to the positive perception of this branded content (85% found it to be more attractive than an ordinary report)