A glimpse into the future of branded content marketing

- in ARTICLES, FEATURES, Future and beyond, NEWS

Over the past six months, Tenthwave’s Justin Kirby has asked a diverse group of marketing experts from around the world what they think will be different about branded content in five years’ time and what they think will remain the same. The responses range from 140-character slogans to Proustian-length epics, and they’re collated in a report in the newly published Best of Branded Content Marketing: 10th Anniversary Edition ebook, part of a series he curates (see Slideshare version below).  Justin shared four of the key themes and some of the insights and opinions from his research for Contagious, and you can read the full article here.

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.