A glimpse into the future of branded content marketing

- in ARTICLES, FEATURES, Future and beyond, NEWS

Over the past six months, Tenthwave’s Justin Kirby has asked a diverse group of marketing experts from around the world what they think will be different about branded content in five years’ time and what they think will remain the same. The responses range from 140-character slogans to Proustian-length epics, and they’re collated in a report in the newly published Best of Branded Content Marketing: 10th Anniversary Edition ebook, part of a series he curates (see Slideshare version below).  Justin shared four of the key themes and some of the insights and opinions from his research for Contagious, and you can read the full article here.