Golden Drum interview with Tenthwave’s Justin Kirby


I was at the Golden Drum International Advertising Festival in Slovenia last month where I presented my findings from the BOBCM report into the future of branded content marketing that was originally published earlier this year in the second edition of the Best of Branded Content Marketing.

We discussed the difference between Branded Content and Content Marketing, the game-changing disruption going on in the ad industry, and how branded content will be at the heart of every marketing strategy. My responses are based on my ongoing outreach to industry experts that you can follow on my blog, and read in the interview section here on BOBCM. You can also see my presentation and notes here.

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.