Golden Drum interview with Tenthwave’s Justin Kirby

- in 2014, INTERVIEWS

I was at the Golden Drum International Advertising Festival in Slovenia last month where I presented my findings from the BOBCM report into the future of branded content marketing that was originally published earlier this year in the second edition of the Best of Branded Content Marketing.

We discussed the difference between Branded Content and Content Marketing, the game-changing disruption going on in the ad industry, and how branded content will be at the heart of every marketing strategy. My responses are based on my ongoing outreach to industry experts that you can follow at my site, and read interview section here on BOBCM. You can also see my presentation and notes here.