Pepsi Max: Unbelievable #LiveForNow

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pepsimax_unbelievable

Pepsi Max’s Unbelievable #LiveForNow series by Little Dot Studios was chosen by the BCMA UK’s Chairman Robert Marsh. He thinks it is a great example of how Pepsi Max reach their core audience with relevant, authentic content on a platform where their audience goes to discover this sort of content.

You can also read Robert’s longer response to my question about what exactly is branded content and its difference to advertising here. His feedback forms part of my latest report for the next edition of the Best of Branded Content Marketing, and you can find out more about the report, the responses to date and even participate yourself here.

If you’d like to share an example then please tweet me via @juzzie using the #BOBCM hashtag or get in touch through the contact page.

About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.