Pepsi Max: Unbelievable #LiveForNow

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pepsimax_unbelievable

Pepsi Max’s Unbelievable #LiveForNow series by Little Dot Studios was chosen by the BCMA UK’s Chairman Robert Marsh. He thinks it is a great example of how Pepsi Max reach their core audience with relevant, authentic content on a platform where their audience goes to discover this sort of content.

You can also read Robert’s longer response to my question about what exactly is branded content and its difference to advertising here. His feedback forms part of my latest report for the next edition of the Best of Branded Content Marketing, and you can find out more about the report, the responses to date and even participate yourself here.

If you’d like to share an example then please tweet me via @juzzie using the #BOBCM hashtag or get in touch through the contact page.

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.