IKEA: Easy To Assemble


One of my favourite examples is IKEA’s Easy To Assemble that featured in Contently’s How IKEA Built Its Content Marketing Empire article:

  • It takes great content, which would have looked at home on network TV, but utilised the flexibility and targeting of online to make it even better.
  • It cannot be confused with a long ad, and has the production values and quality of content consumers seek…this differentiates it from a vast amount of what gets called Branded Content.

If you’d also like to share an example then please tweet via @juzzie using the #BOBCM hashtag or get in touch through the contact page.