BOBCM and BCMA Panel at BVE 2015

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bve15

We’ve helped put a panel together with our partners at the BCMA for the BVE 2015 at Excel London on 25th February.
  • Branded content is predicted to be at the heart of every marketing strategy, driven by digital technologies, social media and stand out examples demonstrating effectiveness.
  • But with ever-increasing audience fragmentation and clutter, creating great content is no guarantee of success – making innovative distribution strategies more important than ever before.
  • This panel will look at the challenges faced by brands, and how the solutions for delivering content at scale are swiftly becoming more social, algorithmic, programmatic and predictive in order to help personalise and optimise content across multiple platforms.

Panelist include:

  • Rachel Barber, Head of Business Development & Marketing, Pollonize & AYS Audience at Adjust Your Set
  • Michael Reeves, Business Development Director at Red Bee Media
  • James Hayr, Head of Branded Content at AOL

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I also be on the panel representing Tenthwave as their VP Strategic Content Marketing and session will be introduced by the BCMA’s CEO Andrew Canter who will also be presenting the ‘Best of Branded Content Marketing’ examples chosen by the panel that have a distribution focus.
Tickets are free and you can register here.