We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and design – to help promote branded content creativity.
The first initiative with D&AD will be collaboration on the third annual volume of the BOBCM international ebook, to include award-winning and inspiring examples of branded content marketing output and ideas from leading exponents around the globe. D&AD will create new content for the 2015 book from its President and Jury members about the significance and purpose of the new branded content category in its prestigious Awards.
Andrew Canter, CEO of BOBCM’s joint founder the Branded Content Marketing Association (BCMA), said:
We are delighted to be partnering with D&AD which is highly respected and a leading creative association. We share a common goal in promoting creative excellence and are very excited about the potential of our partnership.
Tim Lindsay, CEO of D&AD said:
The D&AD Professional Awards exist to stimulate, enable and celebrate the best advertising and design work in the world. To keep pace in a rapidly changing communications landscape we continually evolve our categories, so we’re particularly pleased to partner with the BCMA and BOBCM in the increasingly important world of branded content. We look forward to a fruitful relationship.
We saw D&AD’s launch of its new Branded Content & Entertainment award category this year as a hugely significant development in the creative industries – it provides an important acknowledgement of an approach that is predicted to be at the heart of every marketing strategy. We are honoured to have such a prestigious creative body not only support but also contribute to our annual round-up of the most inspiring and effective examples of branded content marketing from around the world.
The BOBCM series of publications has achieved 70,000+ views on Slideshare alone. It’s supported by not only D&AD but also BOBCM’s other Official Partners, including IPA, ISBA, PRCA, IAB, Marketing Society, RAB and APA – comprising 230,000+ members around the world.
Last year’s BOBCM international book contributors include Ogilvy, Pereira & O’Dell, Sony, DigitasLBi, Unilever, Duck Tape, Barclays, Forsman & Bodenfors, McCann, Volvo Trucks and many more who wanted to promote their branded content credentials internationally and engage with BOBCM’s network.
To become a content partner and propose your own case study or feature article for publication in the 2015 book, please contact us.