Best of Branded Content Marketing 2015: Germany, Austria and Switzerland

- in 2015, Publications
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BOBCM 2015 DACH print book cover

Launched at the dmexco show in Cologne on 17 September 2015, our first ever regional book presents the combined experience and wisdom of more than 45 local branded content marketing experts – spearheaded by BOBCM’s DACH region partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl.

Praised by leading German marketing magazine WuV it explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However it’s much more than a ‘how-to’ guide; it also provides insights into experts’ daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.

Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.

The Slideshare version below is being syndicated here on BOBCM and you can download a free iBooks version here or find out more about interactive Edition Digital version here.


Special thanks:

  • Sandra Freisinger-Heinl, Managing Director, MA Media
  • Sabine Eckhardt, Managing Director, SevenOne Media ​& SevenOne AdFactory
  • Petra Kroop, Director Brand Integration, SevenOne AdFactory
  • Margret Knitter, LL.M (University of Edinburgh), Rechtsanwältin (Legal Attorney registered at German bar), SKW Schwarz Rechtsanwälte
  •  Hanna Bickel, LL.M. (New York University), Rechtsanwältin (Legal Attorney registered at the German bar), SKW Schwarz Rechtsanwälte
  • Christian Backen, Managing Director, DDB Hamburg GmbH
  • Jobst Benthues, Managing Director, RedSeven Entertainment GmbH
  • Sophie Berke, Research Associate, HMKW Berlin (University of Applied Sciences for Media, Communication and Management)
  • Boris Bolz, Chief Commercial Officer, Mediakraft Networks
  • Jens-Uwe Bornemann, Senior Vice President Digital Europe, FremantleMedia Group Ltd.; Senior Vice President Digital, UFA GmbH
  • Alice Bottaro, Creative Director, DDB Berlin GmbH
  • Mark Bullingham, Managing Director, OMD FUSE EMEA
  • Palle Finderup Diederichsen, Head of MediaCom Beyond Advertising, EMEA (Europe, Middle East, Africa)
  • Mag. Thomas Diesenberger, Marketing Director, ŠKODA Austria
  • Oliver Dietrich, Director Creative & Conception, SevenOne AdFactory
  • Martin Dräger, Managing Director, Unruly Germany
  • Frauke Driedger, Head of Consulting Creation, pilot Hamburg
  • “Lars Bendix Düysen, Vice President Brand Partnership Germany, Austria, Switzerland, Sony Music Entertainment Germany
  • Max Egger, CEO, ŠKODA Austria
  • Henning Falk, Client Service Director, DDB Hamburg GmbH
  • Marcel Fenez, Global Leader, Entertainment and Media, PriceWaterhouseCoopers
  • Felix Fenz, Executive Creative Director, Ogilvy & Mather
  • Alexandra Findlay, Senior Business Development Manager, OMD EMEA
  • Philipp Friedel, Head of Market Communication, Deutsche Telekom
  • Dr. Ferdinand Froning, Managing Partner, Locavi GmbH Branded Entertainment
  • Dr. Michaela Haberländer, Funding Advisor Digital Games, FilmFernsehFonds Bayern
  • Robert Herrmann, Yahoo Director Strategic Solutions, Germany & Middle East
  • Thomas Hesse, Head of Marketing, Media Markt Germany, redblue Marketing GmbH
  • Ronald Horstman, Managing Director Studio71 & Board member of Collective Studio71
  • Björn Hoven, Founder & Director, Weischer.Storyhouse
  • Jürgen Irlbacher, Creative Director Content, pilot
  • Rebecca Kalisch-Klütz, Junior Referentin Corporate Communications, pilot Hamburg
  • Peter Kasza, Business Director Visual Lab, C3 Creative Code and Content GmbH
  • Marco Knies, Head of Production & Branded Entertainment, Studio71
  • Preethi Mariappan, Executive Creative Director, Razorfish Germany
  • Nikki Mendonça, President, OMD EMEA
  • Stefan Mohr, Chief of lab for Content Marketing Roundtable of BVDW; Managing Director, Jung von Matt/next GmbH
  • Claudia Müller, Head of Entertainment Marketing, BMW Group
  • Dirk Nyhuis, Strategic Projects, Tresor TV
  • Marc André Palm, Marketing Director EMEA Central, Weber-Stephen Deutschland GmbH
  • Thorsten Peters, Managing Director Creation, pilot Hamburg
  • Oliver Rosenthal, Industry Leader Creative Agency, Google
  • Karsten Ruddigkeit, Executive Creative Director, DDB Hamburg GmbH
  • Dominik Scholta, Director, FUSE, Omnicom Media Group Germany GmbH
  • Martin Seeger, Director, AdFactory, Austria
  • Stefan Setzkorn, Chief Creative Officer, Track
  • Marc Sickfeld, Director, FUSE – Omnicom Media Group Germany GmbH
  • Thomas Spiller, Head of Brand Solutions, endemol beyond
  • Nina Voncken, Social Media Manager, Techniker Krankenkasse
  • Norman Wagner, Managing Partner, MediaCom Beyond Advertising, Germany
  • Andreas Waldner, CEO, initiator and organiser of the Branded Entertainment Summit ProPKo and Product Placement Award PPA, WTV Entertainment Marketing, Germany
  • Jordan Walker-Shuttlewood, Marketing and PR Director, OMD EMEA

Production: BOBCM
Series Curator: Justin Kirby
Edition Editor: Sandra Freisinger-Heinl
Managing Editor: Greta MacFarlane
Art Director: Mark Welland

About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.