Best of Branded Content Marketing 2015 Global Edition New York Launch

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BOBCM-NYC

Following the recent news about our London launch, BOBCM is delighted to announce the exclusive launch in New York of its third international ebook, Best of Branded Content Marketing 2015: Global Edition, the annual co-created collection of the latest thinking and standout work from 100+ branded content experts around the world.

Produced in partnership with the Branded Content Marketing Association (BCMA) and supported by the D&AD among other international associations, this private BOBCM event is kindly being co-hosted by my Tenthwave colleagues at their Nomad NYC offices in partnership with talkwalker on Thursday 3rd December 2015 from 6pm-8pm:

PROGRAMME

Introduction and Welcome

Eric Schwamberger, partner and CMO, Tenthwave

Screening

Short film highlighting some of the great work we will be showcasing in this year’s edition together with interviews with contributors.

Presentation

 JWT’s Head of Content & Entertainment, Mike Wiese on the exciting space where advertising and entertainment are colliding.

Book Preview

Latest edition showcased on Edition Digital‘s smart digital publishing system.

Panel discussion

The key and emerging topics identified in the book will be discussed by the following participants:

Moderator: Stephen Lepitak, Editor, The Drum

If you’d like to hear from experts about where the industry is at and heading, as well as network with experts in the branded content marketing space, then get in touch via our contact page.

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.