Free BOBCM 2015 D&AD Special Edition out now

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‘Best of Branded Content Marketing: D&AD Edition’ has been published exclusively on the Edition Digital platform.

The free, bespoke ebook was commissioned by D&AD – the global association for creative advertising and design – to help promote creative excellence in branded content and entertainment.

Andrew Canter, Managing Partner of BOBCM and Global CEO of BOBCM’s joint founder the Branded Content Marketing Association (BCMA), said:

We’re delighted to have produced this bespoke title in partnership with such a highly respected creative organisation, as a showcase of D&AD Members’ and Jurors’ latest thinking and ‘best of the best’ work in the evolving branded content marketing field.

Citing the addition of the Branded Film Content & Entertainment category to the D&AD Awards this year, D&AD CEO Tim Lindsay said:

To keep pace in a rapidly changing communications landscape we continually evolve our categories, so we’re particularly pleased to partner with the BCMA and BOBCM in the increasingly important world of branded content.

The 45-page BOBCM D&AD special edition is part of our first collaboration with D&AD. It includes features about D&AD’s take on the significance and purpose of branded content marketing; insight from D&AD Jury Foremen and Jurors about what they expect from award-winning work; and an in-depth look at the origins and outcomes of four of D&AD’s favourite 2015 award-winning campaigns.

Read the new D&AD special edition free here, and find an abundance of other inspiring content from around the world inside our bumper 2015 Global Edition here.

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.