The free, bespoke ebook was commissioned by D&AD – the global association for creative advertising and design – to help promote creative excellence in branded content and entertainment.
Andrew Canter, Managing Partner of BOBCM and Global CEO of BOBCM’s joint founder the Branded Content Marketing Association (BCMA), said:
We’re delighted to have produced this bespoke title in partnership with such a highly respected creative organisation, as a showcase of D&AD Members’ and Jurors’ latest thinking and ‘best of the best’ work in the evolving branded content marketing field.
Citing the addition of the Branded Film Content & Entertainment category to the D&AD Awards this year, D&AD CEO Tim Lindsay said:
To keep pace in a rapidly changing communications landscape we continually evolve our categories, so we’re particularly pleased to partner with the BCMA and BOBCM in the increasingly important world of branded content.
The 45-page BOBCM D&AD special edition is part of our first collaboration with D&AD. It includes features about D&AD’s take on the significance and purpose of branded content marketing; insight from D&AD Jury Foremen and Jurors about what they expect from award-winning work; and an in-depth look at the origins and outcomes of four of D&AD’s favourite 2015 award-winning campaigns.