illycaffé A Small Section of the World

- in BOBCM Global 2015, CASE STUDIES
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illycaffe

illy’s ethical relationships with coffee growers reflect the Italian brand’s sustainability values in this B2B and B2C ‘unbranded’ entertainment project from illy and GreenLight Media & Marketing. See full case study on Edition Digital platform here.

About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.