illycaffé A Small Section of the World

- in BOBCM Global 2015, CASE STUDIES
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illy’s ethical relationships with coffee growers reflect the Italian brand’s sustainability values in this B2B and B2C ‘unbranded’ entertainment project from illy and GreenLight Media & Marketing. See full case study on Edition Digital platform here.

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.