Best of Branded Content Marketing 2015: D&AD Special Edition

- in 2015, Publications
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BOBCM’s special 2015 D&AD edition – produced in partnership with D&AD, the global association for creative advertising and design – presents industry experts’ guest features and award-winning case studies about branded content and entertainment.

This ebook was produced by BOBCM in a joint venture with D&AD. You can also download a PDF version from Slideshare.

Special thanks:

  • Tim Lindsay, CEO, D&AD
  • Levi Slavin, former Creative Director, Colenso BBDO
  • Leonid Sudakov, Chief Marketing Officer, Global Petcare, Mars
  • Nick Britton, Marketing Manager, GUINNESS, Western Europe
  • Nadja Lossgott, Sapeurs campaign creative team, AMV BBDO
  • Nicholas Hulley, Sapeurs campaign creative team, AMV BBDO
  • Jemma Jones, Department Manager – European Marketing Communications, Honda Motor Europe Ltd
  • Scott Dungate, Creative Director, Wieden+Kennedy, London
  • Lauren Greenfield, filmmaker, director of #LikeAGirl film
  • Judy John, CEO & Chief Creative Officer, Leo Burnett Canada
  • Kai-Lu Hsiung, Managing Director, RSA/Black Dog Films; Jury Foreman of the inaugural D&AD Awards Branded Film Content & Entertainment category
  • Al MacCuish, Co-Founder & CCO, Sunshine
  • Matt Noonan, Executive Producer & Managing Director, Curious Film
  • Mike Wiese, Head of Content & Entertainment, JWT
  • Luc Benyon,Creative and Content Manager, D&AD
  • Tom Linay, Head of Film, Digital Cinema Media (DCM)
  • Luke Taylor, Head of Branded Entertainment & Channels, Pulse Films
  • Adrian Pettett, CEO, Cake Group and Havas Sports & Entertainment
  • Steve Jamison, Co-Founder & Director-Producer, Archer’s Mark
  • Kerstin Emhoff, Co-Founder & President, Executive Producer, PRETTYBIRD;
    Jury Foreman of the 2016 D&AD Awards Branded Film Content & Entertainment category

Production: BOBCM
Curator: Justin Kirby
Managing Editor: Greta MacFarlane
Art Director: Mark Welland

About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.