Advertising and Entertainment Worlds Colliding

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BOBCM’s Justin Kirby spoke earlier this year at the brand publishing-focused Digital Content Summit about key and emerging themes in branded content, based on his discussions with global experts that have recently been published in the latest edition of our Best of Branded Content Marketing (BOBCM) series.

This includes the exciting space where advertising and entertainment industries are colliding, and how innovative new approaches, technologies and alliances may help brands survive the coming ‘adblocalypse’.

He was interviewed by the Business Reporter team, and you can see the videos of the question and answer session below:

What does BOBCM do?

What is driving change in marketing at the moment?

Justin Kirby 2 from Lyonsdown on Vimeo.

How should brands adapt their content for different platforms?

What do you mean by the ‘coming adblocalypse?

How do you see advertising and entertainment coming together?

How have you enjoyed the conference?

About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.