New Case Study Edition on SlideShare

- in 2016, CASE STUDIES
Comments Off

We’ve just published a special SlideShare edition that features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). There’s a summary below with links to the full case studies that we hope twill provide inspiration and encourage more great work from brands and their branded content marketing partners:

Always #LikeAGirl

A D&AD award-winning B2C case study from Procter & Gamble and Leo Burnett Chicago, London, Toronto and Holler for Always feminine care brand (see full case study here)

Honda The Other Side

A D&AD award-winning B2C case study from Honda and Wieden+Kennedy London for the Honda Civic Type-R 2015 launch (see full case study here)


A D&AD award-winning B2C case study from GUINNESS and AMV BBDO for the famous beer brand (see full case study here)


A D&AD award-winning B2C case study from Mars and Colenso BBDO NZ for PEDIGREE NZ pet food brand (see full case study here)

DACH: Dell Tough Enough

B2C campaign featuring a magazine-style TV show – from Fiat Germany and SevenOne AdFactory (see full case study here)

DACH: Media Markt Rabbit Race

B2C campaign featuring Easter Bunnies racing on TV – from consumer electronics retailer Media Markt with Ogilvy and Endemol Beyond (see full case study here)

DACH: Fiat Urban Stories

B2C campaign featuring a magazine-style TV show – from Fiat Germany and SevenOne AdFactory (see full case study here)

Italy – illycaffé A Small Section of the World

B2B and B2C ‘unbranded’ entertainment project conveying illy’s ethical relationships with coffee growers and reflecting its sustainability brand attribute – from illy and GreenLight Media & Marketing (see full case study here)

North America – Chipotle Farmed & Dangerous

B2C values-based campaign using satire to change people’s attitudes and behaviour towards fast food – from Chipotle and Piro (see full case study here)

North America – Duncan Hines Inspirations

B2C project using a customer-obsessed methodology to understand bakers and social content to ignite shared inspiration and create a community – by Duncan Hines and Tenthwave (see full case study here)

Duncan Hines

Scandinavia: Pierre Robert #BIKEMYTIGHTS

B2C campaign rescuing ladies with torn tights in Stockholm – from Nordic clothing brand Pierre Robert and OMD Sweden (see full case study here)

Scandinavia: World Food Programme 805 Million Names

B2C campaign starring footballer Zlatan Ibrahimovic acting to stop hunger – from United Nations World Food Programme, Forsman & Bodenfors, Be On/AOL, New Land, Matter and Lundgren & Lindqvist (see full case study here)

Scandinavia: Barone Ricasoli Vininspiratören

B2C campaign featuring an innovative job opening and online influencers – from Italian winery Barone Ricasoli, Swedish wine importer WineWorld, Swedish agency Pronto and influencer marketing platform provider Tracker (see full case study here)

Scandinavia: DNB The 24-Hour Ad Break

24-hr B2C & B2B campaign making advice entertaining – from Norway’s largest bank DNB with Vizeum and Try/Apt (see full case study here)

Scandinavia: Microsoft MEW365

B2C campaign bringing together Danish Indie rock band Mew, Microsoft Denmark and 2,000 fans – from music content and partnership agency Volume (see full case study here)

South America: Embratur Encuentros en Brasil

B2C campaign combining tourism, reality TV and music – from Embratur (the Brazilian Tourism Board) and beGIANT Advertainment (see full case study here)

South America: General Electric Creative Newsroom

Editorial-focussed B2B campaign launching a Global Research Center in Rio – from GE and Edelman Signifier (see full case study here)


South America: TAM Airlines TAM Nas Nuvens

Editorial-focussed B2C & B2B campaign redefining airline content for a captive audience – from TAM Airlines and New Content (see full case study here)

UK: Thomas Cook Club 18-30 TV

B2C campaign with a real-time, always on content approach from Thomas Cook and ITN Productions  (see full case study here)

UK: Absolut Silverpoint

Three-week B2C campaign targeting London tastemakers with an online game linked to live experiences and art – from Absolut Vodka, Somethin’ Else and Punchdrunk (see full case study here)

UK: Time Out #wingit

B2C campaign integrating mobile app Booking Now with digital influencer-created content – from Time Out and (see full case study here)

UK: io powerful thinking

Editorial-led B2B campaign launching a new disruptive business in the oil and gas sector – from io oil & gas consulting and Hill+Knowlton Strategies (see full case study here)


UK: Virgin Media Business #VOOM Pitch to Rich

B2B campaign incentivising budding entrepreneurs to enter this annual competition – from Virgin Media Business, Electric Glue, Global Living Brands, The Thin Air Factory and SunDog Pictures (see full case study here)

UK: Fiat Us!

Editorial-led B2C digital magazine campaign aimed at existing customers – from Fiat Group Automobiles UK & Ireland with content marketing agency Redwood and digital publishing technology provider Edition Digital (see full case study here)

UK: Stella Artois Perfectionists

B2C content-led initiative featuring Rufus the hawk and 360-degree technology, using sponsorship as a platform to engage consumers and align brand values – from Stella Artois and Mother London (see full case study here)

Join the BOBCM 2016 panel:

Contact us below if you’d like to be part of the BOBCM panel choosing the best examples of branded content work globally in 2016.

New BOBCM Content:

Check out the new White Paper revealing how marketing is being reshaped by content from three different directions: Mapping the Brand-funded Content Space that I have put together with our partners at Edition Digital.

Find out the best work, new thinking and latest trends in branded content marketing from regional experts in Australasia, MENA, Scandinavia and South America: BOBCM World Series Market Reports 2016 published on Edition Digital’s new content hub:

Partner with BOBCM to support your event:

For award shows and marketing industry events – from D&AD to Cristal Festival, Golden Drum and more – the international BOBCM community is a great source of speakers, panellists and jurors, and BOBCM can produce related content such as interviews, reports and articles. Please get in touch below if you’d like to find out more.

About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.