Patagonia’s Penguin Books

Comments Off

There’s a number fashion brands creating compelling content like Net-a-Porter’s Porter Magazine recommended by Tiffanie Darke at News UK as part of our Expert Examples section. Vince Medeiros at hipster publishers TCOLondon, also rates Jigsaw’s Style & Truth magazine:

The jigsaw shows a brand adopting all the conventions of an indie magazine, something independent, original, authentic and creative.

I am sure there are many more examples like this, but what I found more interesting was the Patagonia books published by Penguin that Vince also recommended – not least because the reason BOBCM was launched is because we thought there would be revival in brand’s using Amazon and their algorithms as a delivery mechanism for book-like content. Vince is also studying for a PhD on branded content and he had the following to say about Patagonia’s books:

It’s all about attaching your brand to something bigger, making your brand resonate through a value system that transcends the transactional nature of advertising and product consumption.

Let My People Go Surfing

Tools for Grassroots Activism


About the author

Vince Medeiros is Publisher at TCOLondon whose titles include Little White Lies and Huck magazines