The Brooks Compendium of Cycling Culture

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Vince Maderios at hipster publishers TCOLondon is studying for a PhD in Branded Content. He’s been singing the praises of using print as part of you content marketing mix and rates examples like Jigsaw’s Style & Truth magazine and the Patagonia books published by Penguin. He also recommends The Brooks Compendium of Cycling Culture published by Thames & Hudson:

It’s a quality way of expressing brand values, it’s a vehicle for the brand to provide tactile engagement through comms; something you’ll hold onto forever.



About the author

Vince Medeiros is Publisher at TCOLondon whose titles include Little White Lies and Huck magazines