Content Marketing book recommendations

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Content Marketing Reading List

Here’s a selection of content marketing and other inspiring books for you to enjoy recommended by experts:

  • Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker (2016) [recommended by Doug Kessler]
  • Competing Against Luck: The Story of Innovation and Customer Choice by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan (2016) [recommended by Robert Rose]
  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (2015) by Joe Pulizzi [recommended by Rebecca Lieb, Doug Kessler and Michael Brenner]
  • The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money by Michael Brenner and Liz Becor (2015) [recommended by Ann Handley]
  • Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson (2015) [recommended by Michael Brenner]
  • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott (2015) [recommended by Ann Handley, Sonja Jefferson and Sharon Tanton]
  • Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo (2015) [recommended by Sonja Jefferson]
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Contentby Ann Handley (2014) [Recommended by Doug Kessler]
  • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull (2014) [recommended by Michael Brenner]
  • Marketing, a Love Story – how to matter to your customers by Bernadette Jiwa (2014) [recommended by Sonja Jefferson]
  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi (2013) [recommended by Rebecca Lieb, Doug Kessler and Michael Brenner]
  • Valuable Content Marketing: How to Make Quality Content the Key to Your Business Success by Sonja Jefferson and Sharon Tanton (2013) [recommended by Doug Kessler]
  • The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath (2013) [recommended by Robert Rose]
  • Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott (2013) [recommended by Doug Kessler]
  • Watertight Marketing: Delivering Long-Term Sales Results by Bryony Thomas (2103) [recommended by Sonja Jefferson]
  • Brandscaping: Unleashing the Power of Partnerships by Andrew Davis (2012) [recommended by Michael Brenner and Robert Rose]
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman (2012) [recommended by Michael Brenner]
  • Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media by Rebecca Lieb (2011) [recommended by Robert Rose]
  • Different: Escaping the Competitive Herd by Youngme Moon (2011) [recommended by Robert Rose and Hugh MacCleod]
  • Content Strategy for the Web by Kristina Halvorson (2011) [recommended by Ann Handley and Rebecca Lieb]
  • Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose and Joe Pulizzi (2011) [recommended by Rebecca Lieb]
  • Information is Beautiful by David McCandless (2010) [recommended by Doug Kessler]
  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketing (2009) by Joe Pulizzi and Newt Barrett [recommended by Rebecca Lieb]
  • Creative Mischief by Dave Trott (2009) [recommended by Doug Kessler]
  • Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H. Green (2005) [recommended by Sonja Jefferson]
  • The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams (1998) [recommended by Andrew Davis.]
  • Story: Substance, Structure and Style, And the Principles of Screenwriting by Robert McKee (1997) [recommended by Doug Kessler]
  • The Visual Display of Quantitative Information by Edward Tufte (1983) [recommended by Doug Kessler]

I hope you find this crowdsourced list useful but if it’s example you are after then check-out the ones recommended by experts and case studies we’ve published.

Justin Kirby, is an author, strategist and curator of the Best of Branded Content Marketing (BOBCM) series of publications and events.


About the author

Justin Kirby is a consultant, educator and thought leader with a 20+ year career in industry as a digital strategist, producer and entrepreneur. He chairs and speaks at conferences around the globe, judge industry awards, and advise brands and agencies.