New book co-written by BOBCM curator Justin Kirby

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BOBCM‘s curator Justin Kirby has co-written a new book with Xoogler turned academic Lazar Dzamic for Kogan Page that’s due to be published this summer. For Justin, it represents the culmination of this phase of his ongoing practice-led research that was kicked off in 2013 with the 1st edition of BOBCM in 2013.

This has included input from literally hundreds of leading academics and industry experts from around the globe; and so we’re now turning BOBCM into a free archive that includes all the articles, case studies, expert examples, interviews and insights that fed into the publications and events we’ve been putting together/supporting over the last 4/5 years.

We hope you find Justin’s latest book just as thought-provoking and useful, and you can find out more about it below:

The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

Summary:
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it’s mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing.

The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from, and interviews with, leading academics, industry experts, thought leaders and influencers, this book is a truly unique resource.

Acknowledgements:
The long list of all the brilliant people who generously shared their insights for the book:

  • Ana Andjelic, Interim Head of Agency, Fashion Tech Lab
  • David Berkowitz, Head of marketing at Storyhunter
  • Rob Blackie, Founder at Rob Blackie Digital Strategy
  • Paolo Bonsignore, Global Marketing Director Asko Appliances AB
  • Mark Boyd, Founder at Gravity Road
  • Mark Bullingham, Group Commercial Director at The Football Association
  • Tia Castagno, Global Head of Innovation at Vizeum
  • Sylvia Chan-Olmsted, Professor and Director of Media Consumer Research at University of Florida, College of Journalism and Communications
  • Patrick Collister, Creative Lead in The ZOO EMEA for Google
  • Izabela Derda, former Head of Entertainment at Havas Sports&Entertainment and Head of Content at Havas Media Group
  • Gini Dietrich, Chief Executive Officer at Arment Dietrich, Inc
  • Scott Donaton, Chief Content Officer at DigitasLBi_US
  • Dom Dwight, Marketing Director at Taylors of Harrogate
  • Mara Einstein, Professor of Media Studies at Queens College, City University of New York
  • Ian Forrester, Global SVP, Insight at Unruly
  • James H. Gilmore, Co-founder, Strategic Horizons LLP
  • Andy Goldberg, Chief Creative Officer Company at GE
  • Tom Goodwin, EVP, Head of Innovation, Zenith USA
  • Simon Gosling, Futurist at Unruly
  • Chris Hackley, Professor of Marketing at Royal Holloway, University of London
  • Jonathan Hardy, Professor of Media And Communications at University Of East London
  • Mark Higginson, Managing Director at Twenty Thousand Leagues
  • Omaid Hiwaizi, Global Head of Experience Strategy at Blippar
  • Bob Hoffman, Chief Aggravation Officer at Type A GroupThomas Kolster, Founder & Creative Director at Goodvertising AgencyMartin Lay, former Marketing Director at GO Vauxhall
  • Joe Lazauskas, Head of Content Strategy at Contently
  • Grace Letley, Strategic Innovation Director at Vizeum
  • Rebecca Lieb, Analyst & Founding Partner at Kaleido Insights
  • Tim Lindsay, CEO of D&AD
  • Marshall Manson, partner Brunswick and former CEO, Ogilvy PR UK
  • Antony Mayfield, CEO & founding partner at Brilliant Noise
  • Chris McCarthy, Head of Creative Strategy at The ZOO, Google
  • Andrew McStay, Professor of Digital Life at Bangor University
  • Vince Medeiros, Co-Founder and Publisher at TCO
  • Dejan Nikolic, Co-Founder and CEO at Content Insights
  • Dave Norton, Founder and Principal at Stone MantelNeil Perkin, Founder at Only Dead Fish
  • Raymond Pettit, VP, Analytics at comScore, Inc
  • Edward Pilkington, Marketing and Innovation Director, Europe at Diageo
  • Joseph Pine II, Cofounder at Strategic Horizons LLP
  • Mark Ritson, Adjunct Professor at Melbourne Business School
  • Robert Rose, Chief Strategy Advisor at Content Marketing Institute
  • Mark Runacus, Chief Strategy Officer – Data and Insight at Karmarama
  • Douglas Rushkoff, Professor of Media Studies and Activism at Queens College, City University of New York
  • Sasha Savic, Chief Executive Officer at Mediacom US
  • Ryan Skinner, Senior analyst at Forrester Research
  • Paul Snoxell, Founding Partner at SNOXISHERE
  • Mika Tasich, Creative Technologist
  • Simon Thompson, Global Head of Digital Commerce at HSBC
  • Ed Warren, Group Chief Creative Officer at Sunshine
  • Huw Watkins, Associate Principal Consultant at Q5
  • Richard Wilding, Founder and CEO at WMW
  • Lee Wilson, Head of SEO at Vertical Leap
  • Mark Wnek, Founder and Chief Mentor at The New Breed Talent Army
  • Faris Yakob, Founder & Principal at Genius Steals LLC

 

 

 

 

 

 

 

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