About

Best of Branded Content Marketing (BOBCM) is an international marketing industry information resource for academics, practitioners and students.

Based on an ongoing horizon scan kicked off in 2013 by BOBCM curator Justin Kirby, BOBCM looks at how marketing is being transformed by content as brands and their agencies respond to the rapidly changing media landscape and the new ways in which we now consume marketing and advertising information.

BOBCM’s articles, reports and interviews focus on the current state and emerging future of the industry, and review what great branded content looks like in the eyes of leading academics and industry experts from around the globe.

BOBCM also creates and publishes a series of annual ebooks that feature the best branded content marketing campaigns, new research and key observations from around the world. These are produced by the StudioBOBCM team, which includes Justin, managing editor Greta MacFarlane and design partner Mark Welland. Supporters of the series include key trade associations and industry bodies: APA, the Branded Content Marketing Association (BCMA), D&AD, IAB, IPA, ISBA, OBE, PRCA, The Marketing Society and Radiocentre (formerly RAB).

Other BOBCM activities include supporting relevant marketing events, hosting our own, and facilitating related academic and industry collaboration (see more here). Feel free to drop us a line if you’d like to contribute to BOBCM or are looking for help with your events, awards, research or anything else you think may be relevant.