About #BOBCM

Best of Branded Content Marketing (BOBCM) is an archive of a series of publications, events and related large-scale stakeholder engagement programme conceived and curated by consultant, educator and thought leader Justin Kirby that ran from 2013-2017.

The programme formed part of Justin‘s ongoing practice-led research and facilitation of knowledge exchange between academics and practitioners – looking at how marketing is being transformed by Content as brands and their agencies respond to the rapidly changing media landscape and the new ways in which we now consume marketing and advertising information:


It was supported by The Drum magazine and key marketing industry bodies, including the APA, the (BCMA), D&AD, IAB, IPA, ISBA, OBE, PRCA, The Marketing Society and Radiocentre (formerly RAB).

BOBCM’s articles, interviews, expert examples and insights focused on the current state and emerging future of the industry, as well as review what great branded content looks like in the eyes of leading experts from around the globe.

Justin has followed-up BOBCM with a new book he has co-written for Kogan Page that is available for pre-order in April 2018: The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions.