Archives by: Elena Grinta

Elena Grinta

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About the author

Elena Grinta is the Direttore Generale at Osservatorio Branded Entertainment in Italy

Elena Grinta Posts

The art and science of branded entertainment strategy
The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
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2015 ARTICLES
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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NEWS
The Observatorio Branded Entertainment (OBE) Founder and General Manger Elena Grinta has kindly written a round up their hugely su ...
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OBE
2015 ARTICLES
The Branded Entertainment Observatory (OBE) has been reviewing over 120 branded content cases from last year, including: Advertise ...
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