Archives by: Elena Grinta

Elena Grinta

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About the author

Elena Grinta is the Direttore Generale at Osservatorio Branded Entertainment in Italy

Elena Grinta Posts

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ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning
The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
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ARTICLES Creativity & Content Creation FEATURED
For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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NEWS
The Observatorio Branded Entertainment (OBE) Founder and General Manger Elena Grinta has kindly written a round up their hugely su ...
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OBE
ARTICLES FEATURES REPORTS
The Branded Entertainment Observatory (OBE) has been reviewing over 120 branded content cases from last year, including: Advertise ...
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