Archives by: Izabela Derda

Izabela Derda

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About the author

Izabela (Kurczewska) Derda is Head of Entertainment, Havas Sports&Entertainment and Head of Content, Havas Media Group. She was on the Clio Awards Branded Entertainment & Branded Content jury (2015) and the Branded Content & Entertainment Jury at Eurobest (2014)

Izabela Derda Posts

isabella-derda
ARTICLES Conceptualisation and Definitions FEATURED FEATURES
This year's edition of the Clio Awards shows how content categories reflect today's trends in marketing communication. Branded con ...
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Brandarit
EXPERT EXAMPLES
Pure definition of branded content. It’s content, it’s likeable, it’s creative, it meets brands’ objectives and it’s good enough t ...
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