Archives by: Izabela Derda

Izabela Derda

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About the author

Izabela (Kurczewska) Derda is Head of Entertainment, Havas Sports&Entertainment and Head of Content, Havas Media Group. She was on the Clio Awards Branded Entertainment & Branded Content jury (2015) and the Branded Content & Entertainment Jury at Eurobest (2014)

Izabela Derda Posts

ARTICLES Conceptualisation and Definitions FEATURED FEATURES
This year's edition of the Clio Awards shows how content categories reflect today's trends in marketing communication. Branded con ...
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Pure definition of branded content. It’s content, it’s likeable, it’s creative, it meets brands’ objectives and it’s good enough t ...