Archives by: Justin Kirby

Justin Kirby

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About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.

Justin Kirby Posts

justin-kirby
ARTICLES EVENTS FEATURED FEATURES
Things have been a bit full on since becoming an academic, not least because I have two book projects on the go, but I gave the ke ...
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bobcm-ual-panel
EVENTS FEATURED
Last week I facilitated a panel and screening at London College of Communications as part of the Boot Week programme of activities ...
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bobcm-ual-2016
EVENTS FEATURED NEWS
I've recently been recruited as a full-time lecture on the advertising degree programmes at London College of Communications (Univ ...
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LEGO1
NEWS
Olswang are hosting a panel discussion about how Clever content builds great brands at the London Offices on April 20th. The follo ...
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brand-reflection-framework
ARTICLES BOBCM Global 2015 Branding & Brand Culture FEATURES
I’m fascinated by the 4G predictive tool developed by Four Groups that helps improve our understanding of how behaviour, relations ...
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illycaffe
BOBCM Global 2015 CASE STUDIES
illy's ethical relationships with coffee growers reflect the Italian brand's sustainability values in this B2B and B2C 'unbranded' ...
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Cover
BOBCM Global 2015 FEATURED NEWS
We’re thrilled to announce the exclusive publication of ‘Best of Branded Content Marketing 2015: Global Edition’ on the Edition Di ...
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bobcm-trailer
BOBCM Global 2015 Creativity & Content Creation FEATURED NEWS
We premiered a teaser of a documentary we have been working on at London and New York launches of the 2015 Global Edition of the B ...
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bobcm_image-3
BOBCM Global 2015 NEWS
The Drum’s editor Stephen Lepitak moderated the panel I put together for the New York Launch of the 2015 Global Edition of ‘Best o ...
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BOBCM-DANDAD-Cover
FEATURES NEWS
‘Best of Branded Content Marketing: D&AD Edition’ has been published exclusively on the Edition Digital platform. The free, be ...
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