Archives by: Justin Kirby

Justin Kirby

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About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.

Justin Kirby Posts

BOBCM-NYC
BOBCM Global 2015 NEWS
Following the recent news about our London launch, BOBCM is delighted to announce the exclusive launch in New York of its third in ...
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invite
BOBCM Global 2015 NEWS
BOBCM is thrilled to announce the exclusive launch of its third international ebook, Best of Branded Content Marketing 2015: Globa ...
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bobcm-weber-grillfest
BOBCM DACH 2015 CASE STUDIES
Client: Weber Agency: pilot Hamburg CHALLENGE & SOLUTION Every spring, barbecue master Weber traditionally welcomes the season ...
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edition-digital
BOBCM DACH 2015 NEWS
The Edition Digital team have kindly help us publish our first ever regional edition in the BOBCM international book series on the ...
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Justin-Kirby-The-Drum
ARTICLES Conceptualisation and Definitions FEATURES
Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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blab2
ARTICLES Conceptualisation and Definitions FEATURES
Following my response on LinkedIn to Joe Pulizzi's Can We Please Stop Using Branded Content? post, the best-selling author and con ...
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Joe-Pulizzi-Content-Marketing-linkbird
ARTICLES Conceptualisation and Definitions FEATURES
I'm a big fan of the work Joe Pulizzi and his colleagues at the Content Marketing Institute do to educate the industry about conte ...
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NERF-Toy-Blaster
BOBCM DACH 2015 CASE STUDIES
Client: Hasbro Agency: OMD CHALLENGE Video games are a global phenomenon – in Germany alone, there are over 29 million gamers. But ...
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six-blind-men-and-the-branded-content-elephant
ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES
Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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Media-Market-Rabbit-Race
BOBCM DACH 2015 CASE STUDIES
This is the first case study from our new regional version of the Best of Branded Content Marketing (BOBCM) that looks at what’s g ...
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