Archives by: Justin Kirby

Justin Kirby

103 Posts 0 comments

About the author

Justin Kirby is a strategist, writer, and speaker, and is a Lecturer on both the BA (Hons) and MA Advertising courses at London College of Communication. Justin has a 20+ year career in industry as a digital strategist, producer and entrepreneur. He’s been writing about the impact of interactive technologies on business and marketing since the early 90s, and his books include ‘Connected Marketing: the viral, buzz and word of mouth revolution (2005) and the Best of Branded Content Marketing’ (BOBCM) series he conceived and has been curating since 2013. Justin also chairs and speaks at conferences around the globe, judges awards, and consults brands and agencies.

Justin Kirby Posts

Dell-Tough-Enough
BOBCM DACH 2015 CASE STUDIES
This is the first case study from our new regional version of the Best of Branded Content Marketing (BOBCM) that looks at what's g ...
0

Sandra_Freisinger-Heinl_Picture
ARTICLES BOBCM DACH 2015 FEATURES
This is the latest in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM) by j ...
0

Untitled
ARTICLES FEATURES
Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging The Drum’s inaugural Content Awa ...
0

DACHlaunch SFH & JK with book & guests
BOBCM DACH 2015 NEWS
‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerland’ – the first ever regional edition in our international ...
0

BOBCM 2015 DACH print book cover
BOBCM DACH 2015 NEWS
We are pleased to announce the forthcoming publication of ‘Best of Branded Content Marketing 2015: Germany, Austria and Switzerlan ...
0

waddington
ARTICLES FEATURES INTERVIEWS Strategy & Planning
This is the fourth in a series of interviews with thought leaders that I'm conducting with the folks at Like Minds as part of a ne ...
0

bobcm_cover
ARTICLES FEATURED FEATURES
This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
0

awardwinners
ARTICLES Creativity & Content Creation FEATURED FEATURES
This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
0

unnamed-2
FEATURES INTERVIEWS Strategy & Planning
Earlier this year I spoke at the OBE Branded Entertainment Summit in Milan. As part of my trip, I also caught up with Subvertising ...
0

unnamed-2
Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning
As part of an exciting new project I'm undertaking with our partners at Like Minds – a book exploring the theme ‘Beyond Customer C ...
0