Archives by: Lazar Dzamic

Lazar Dzamic

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About the author

Lazar Dzamic, Creative Strategist Google ZOO EMEA and lecturer at Singidunum University, Belgrade

Lazar Dzamic Posts

Should Behavioural Economics in marketing be regulated – or hyped-down?
Every once in a while, a new fad sweeps the marketing world (especially advertising), hailed as the future of it. Social media, st ...
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King Kong rules: redefining what content is and how it shapes the future of advertising
A lot of us, asked about the importance of content, tend to say that content is King. Not a lot of us, still, continue the sentenc ...
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