Archives by: Sandra Freisinger-Heinl

Sandra Freisinger-Heinl

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About the author

Sandra Freisinger-Heinl is the joint editor and co-author of BOBCM 2015 DACH book, Managing Director, MA Media and contributor to Branded Entertainment Online (BEO)

Sandra Freisinger-Heinl Posts

Interview with Razorfish Germany’s Preethi Mariappan
BOBCM DACH Region Edition co-editor Sandra Freisinger-Heinl caught-up with Razorfish Germany's Executive Creative Director Preethi ...
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Introduction to Working with Branded Content in German-Speaking Countries
Branded content is very important to convey a brand’s story to its audience. But content is available in many variations and can b ...

Interview with Mediacom Beyond Advertising’s Palle Finderup Diederichsen
Interview with  MediaCom Beyond Advertising's Head of EMEA (Europe, Middle East, Africa) Palle Finderup Diederichsen by Sandra Fre ...

Who knows the DACH branded content market best? The people who spend all day, every day involved in it! We asked more than 25 Germ ...

Branded Content Made in Germany, Austria and Switzerland
We launched our first regional version of the Best of Branded Content Marketing (BOBCM) yesterday. The launch event was kindly hos ...