Part of our curation, co-creation and publishing activity includes a series of international books produced from 2013 to date. They feature the latest insights and award-winning work from hundreds of branded content marketing experts around the world. Whether you work for a brand, in academia, or as a marketing practitioner, they will inspire you to improve your own output, customer relationships and business results.
Read or access the books below, and please contact us if you would like to commission your own bespoke volume of work, as per the D&AD example below; commission a local area volume, as per the DACH region book below; or submit content for the next international edition.
Best of Branded Content Marketing 2015: Global Edition
Racing bunnies can sell electronic consumer goods, Monopoly can explain quantitative easing, and budding entrepreneurs have mastered their fears because Richard Branson’s mum pushed him out of a car when he was a boy.
How do people come up with these award-winning, brand-boosting marketing ideas? And what can you learn from them to improve your own creative output, customer relationships and business results?
Read the BOBCM 2015 Global Edition to find out about 25 projects of all shapes and budgets, and everything from strategy to measurement in 20 feature articles, as more than 100 branded content marketing experts around the world reveal their latest insights and best work this year.
Best of Branded Content Marketing 2015: D&AD Special Edition
BOBCM’s special 2015 D&AD edition – produced in partnership with D&AD, the global association for creative advertising and design – presents industry experts’ guest features and award-winning case studies about branded content and entertainment.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland
Launched at the dmexco show in Cologne on 17 September 2015, our first ever regional book presents the combined experience and wisdom of more than 45 local branded content marketing experts – spearheaded by BOBCM’s DACH region partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl.
Praised by leading German marketing magazine WuV it explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However it’s much more than a ‘how-to’ guide; it also provides insights into experts’ daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
The Slideshare version below is being syndicated here on BOBCM and you can download a free iBooks version here – open your iTunes or iBooks software then enter the URL; do not use App Store. You can also order the printed version of the book @€30/£22 per copy from the distributor via email.
Best of Branded Content Marketing Volume II (10th Anniversary Edition)
The enhanced media ebook is an international collaboration containing 13 of the best recent branded content marketing campaigns from cutting-edge brands and award-winning agencies, as well as “what is,” “how to” and “what’s next” features from leading practitioners.
These features include emerging market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research review study, tips on how to create successful social video content, and predictions about the future of branded content marketing from 60+ experts around the world.
Simultaneous BCMA launch events were hosted at DigitasLBi in London and MRY in New York in March 2014. You can see the Slideshare version below or download the iBook version here, and we hope you enjoy it and find it useful for your work.
Best of Branded Content Marketing Volume I
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing is the first in a series of social media and branded content ebooks.
This book includes explanations and observations from contributors as diverse as Laurence Llewelyn-Bowen, DuPont, MINI, HSBC, Remington, Duchy Originals, Ipsos OTX MediaCT, Martha Fiennes, BBC Worldwide, Capital One, Perrier and more.
It features 10 of the best recent campaigns produced by major brands and SMEs, providing different perspectives on how organisations are approaching the use of branded content and how consumers are responding – complete with details about the challenges faced, solutions chosen and results achieved.
Finally, expert practitioners from around the world postulate about what the future holds for branded content marketing – and invite you to provide your own views via an interactive form.
The book was pre-launched in April 2013 at MIPTV in Cannes where it was cited as “extremely well-received” and “a fantastic read”.
You can see the Slideshare version below or download the iBook version here, and we hope you enjoy it and find it useful for your work.