2015

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2015 ARTICLES

This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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2015 ARTICLES EVENTS

This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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2015 INTERVIEWS

Earlier this year I spoke at the OBE Branded Entertainment Summit in Milan. As part of my trip, I also caught up with Subvertising ...
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2015 ARTICLES

For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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2015 INTERVIEWS

As part of an exciting new project I'm undertaking with our partners at Like Minds – a book exploring the theme ‘Beyond Customer C ...
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2015

We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and ...
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2015 INTERVIEWS

I’ve been seeking input into an exciting new project I'm undertaking with the folk at Like Minds – a book exploring the theme ‘bey ...
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2015 ARTICLES

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North ...
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2015 ARTICLES

I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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2015 INTERVIEWS

I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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