2016

ma-with-zine
2016 CASE STUDIES

Overview of Campaign The challenge: How can we make a product that is perceived as technically superior get emotionally under the ...
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bobcm-ual-panel
2016 EVENTS

Last week I facilitated a panel and screening at London College of Communications as part of the Boot Week programme of activities ...
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bobcm-australasia
2016 ARTICLES EXPERT EXAMPLES

We've shared 17 great examples of branded content marketing from downunder, highlighted by regional experts in our 2016 Australasi ...
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Sandra-Freisinger-Heinl
2016 ARTICLES BOBCM DACH 2015 Insight Series

Sandra Freisinger-Heinl is the Co-Editor Best of Branded Content Marketing 2015: Germany, Austria and Switzerland, and Managing Di ...
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Ayal-Steiner
2016 Insight Series

Ayal Steiner is General Manager Australia and New Zealand at Outbrain, and he provided the following responses for our 2016 Austra ...
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Ahmad-Salim
2016 Insight Series

Ahmad Salim is Group Business Director at Colenso BBDO, and he provided the following responses for our 2016 Australasia Expert In ...
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Anathea Ruys
2016 Insight Series

Anathea Ruys is Head of Fuse Asia Pacific at Omnicom Media Group Asia Pacific, and she provided the following responses for our 20 ...
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Lauren Quaintance
2016 Insight Series

Lauren Quaintance is Co-Founder and Head of Content at Storyation, and she provided the following responses for our 2016 Australas ...
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Christie-Poulos
2016 Insight Series

Christie Poulos is Global Head of Video at King Content, and she provided the following responses for our 2016 Australasia Expert ...
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Ciaran-Norris
2016 Australasian Insights 2016 Insight Series

Ciarán Norris is Director of Marketing & Business Insights Consultation at American Express, and he provided the following res ...
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