2017

elena-grinta
2017 INTERVIEWS

This interview with Branded Entertainment expert and author Elena Grinta was originally published on LinkedIn, but has been added ...
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the-convenience-experience-3
2017 ARTICLES

I believe that there is a misconception about the meaning of 'convenience' in retail. I've had many discussions with colleagues an ...
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unnamed
2017 ARTICLES

As the world becomes increasingly digitally focused, I predict that an already growing desire for authenticity, quality, originali ...
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Content Marketing Reading List
2017 ARTICLES

This edited post was originally published on LinkedIn and was a third in a series prompted by my crowdsourced Christmas Reading Li ...
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tom-curtis
2017 INTERVIEWS

As part of new book collaboration I am co-editing with Xoogler turned academic Lazar Dzamic, I’ve been meeting with a number of le ...
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unnamed
2017 ARTICLES

"Very interesting perspective. How does this help address the consumer awareness that the reality is that the retail company, its ...
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unnamed
2017 ARTICLES

Last week we discussed the idea of Experience Osmosis, the way that a customer experiences a brand through the different retail ch ...
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samsung837
2017 ARTICLES

This is the first in series of articles by Creative Director Andy Barlow that looks at how creating 'content' experiences can brin ...
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Europcar
2017 EXPERT EXAMPLES

For this film we wanted to build on our previous campaigns for the Europcar/Arsenal partnership, increasing audience exposure to t ...
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lazar-dzamic
2017 INTERVIEWS

Lazar Dzamic is the former Head of Brand Planning at Google ZOO London, a consultant and a university lecturer. He contributed to ...
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