ARTICLES

the-convenience-experience-3
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I believe that there is a misconception about the meaning of 'convenience' in retail. I've had many discussions with colleagues an ...
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As the world becomes increasingly digitally focused, I predict that an already growing desire for authenticity, quality, originali ...
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"Very interesting perspective. How does this help address the consumer awareness that the reality is that the retail company, its ...
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Last week we discussed the idea of Experience Osmosis, the way that a customer experiences a brand through the different retail ch ...
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samsung837
ARTICLES FEATURED FEATURES

This is the first in series of articles by Creative Director Andy Barlow that looks at how creating 'content' experiences can brin ...
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Lazar-Dzamic
ARTICLES Ethics and Law FEATURED FEATURES

Lazar Dzamic is the former Head of Brand Planning at Google ZOO London, a consultant and a university lecturer. He contributed to ...
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justin-kirby
ARTICLES EVENTS FEATURED FEATURES

Things have been a bit full on since becoming an academic, not least because I have two book projects on the go, but I gave the ke ...
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224782_0b678d4d9a3d44e7a631fc92ead49c5f
ARTICLES FEATURED FEATURES REPORTS

BOBCM has been following the best branded content work from down under for some time – we featured Metro Trains Melbourne’s Dumb W ...
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branded-content
ARTICLES Conceptualisation and Definitions FEATURED FEATURES Research & Measurement

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
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3-circles-small
ARTICLES Conceptualisation and Definitions FEATURED FEATURES NEWS REPORTS Strategy & Planning

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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