ARTICLES

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2016 ARTICLES

BOBCM has been following the best branded content work from down under for some time – we featured Metro Trains Melbourne’s Dumb W ...
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branded-content
2016 ARTICLES

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
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2017 ARTICLES EXPERT EXAMPLES

We've put together a round up of great examples from Scandinavia that we've showcased in our various editions, presentations and o ...
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2016 ARTICLES

BOBCM has featured case studies of some of the best branded content work from Scandinavia in our annual global ebooks, including V ...
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2016 ARTICLES

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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Google-Framework
2015 ARTICLES BOBCM Global 2015

A lot of us, asked about the importance of content, tend to say that content is King. Not a lot of us, still, continue the sentenc ...
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Robert-Rose
2016 ARTICLES

There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the ...
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ARTICLES BOBCM Global 2015 FEATURES

I’m fascinated by the 4G predictive tool developed by Four Groups that helps improve our understanding of how behaviour, relations ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
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monopoly
ARTICLES BOBCM Global 2015 FEATURES

How do you win the attention, hearts and minds of business leaders around the world? When creating and distributing content specif ...
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