ARTICLES

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2016 ARTICLES

BOBCM has featured case studies of some of the best branded content work from Scandinavia in our annual global ebooks, including V ...
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2016 ARTICLES

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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2016 ARTICLES

There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the ...
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ARTICLES BOBCM Global 2015 FEATURES

At the PRCA’s National Conference in September, we heard from Toby Harrison, planning partner at adam&eveDDB, who told attende ...
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ARTICLES BOBCM Global 2015 Strategy & Planning

We’re now in the era that Forrester Research is calling ‘The Age of the Customer’, where companies cannot survive on the dusty way ...
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Market trends Dealing with branded content marketing can mean both great opportunities and great confusion. A variety of content f ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Feedback from over 100 industry professionals around the globe solicited for the 2015 Global Edition of Best of Branded Content Ma ...
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The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
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How do you win the attention, hearts and minds of business leaders around the world? When creating and distributing content specif ...
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The voice of the customer has always been powerful in marketing, and today’s social media platforms act as one giant megaphone for ...
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