ARTICLES

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ARTICLES BOBCM Global 2015 FEATURES

The voice of the customer has always been powerful in marketing, and today’s social media platforms act as one giant megaphone for ...
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ARTICLES BOBCM Global 2015 FEATURES

Product claims, emotive statements and aspirational set-ups that have characterised brand advertising for most of our lives are be ...
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ARTICLES BOBCM Global 2015 FEATURES

At the PRCA’s National Conference in September, we heard from Toby Harrison, planning partner at adam&eveDDB, who told attende ...
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crazy-stunt
ARTICLES BOBCM Global 2015

It’s easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of ...
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ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

This article was originally published in the 2015 Global Edition of Best of Branded Content Marketing (BOBCM). By Boko Inyundo, fo ...
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ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
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ARTICLES FEATURES Strategy & Planning

At first glance, the challenge facing brands today appears to be one of amplification – in a crowded marketplace, whoever shouts l ...
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customer
ARTICLES BOBCM Global 2015 Strategy & Planning

We’re now in the era that Forrester Research is calling ‘The Age of the Customer’, where companies cannot survive on the dusty way ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Market trends Dealing with branded content marketing can mean both great opportunities and great confusion. A variety of content f ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Feedback from over 100 industry professionals around the globe solicited for the 2015 Global Edition of Best of Branded Content Ma ...
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