BOBCM Global 2015

Google-Framework
ARTICLES BOBCM Global 2015 FEATURED FEATURES Strategy & Planning

A lot of us, asked about the importance of content, tend to say that content is King. Not a lot of us, still, continue the sentenc ...
Comments Off
brand-reflection-framework
ARTICLES BOBCM Global 2015 Branding & Brand Culture FEATURES

I’m fascinated by the 4G predictive tool developed by Four Groups that helps improve our understanding of how behaviour, relations ...
Comments Off
Video_Poster
ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
Comments Off
monopoly
ARTICLES BOBCM Global 2015 Engagement & Distribution FEATURES

How do you win the attention, hearts and minds of business leaders around the world? When creating and distributing content specif ...
Comments Off
adidas_david_beckham_photobooth
ARTICLES BOBCM Global 2015 Engagement & Distribution FEATURES

The voice of the customer has always been powerful in marketing, and today’s social media platforms act as one giant megaphone for ...
Comments Off
IAB-Fig-2
ARTICLES BOBCM Global 2015 Creativity & Content Creation FEATURES

Product claims, emotive statements and aspirational set-ups that have characterised brand advertising for most of our lives are be ...
Comments Off
prca
ARTICLES BOBCM Global 2015 Creativity & Content Creation FEATURES

At the PRCA’s National Conference in September, we heard from Toby Harrison, planning partner at adam&eveDDB, who told attende ...
Comments Off
crazy-stunt
ARTICLES BOBCM Global 2015 Creativity & Content Creation

It’s easy to call storytelling a cliché, but how exactly can one move beyond it when storytelling is entrenched as the epitome of ...
Comments Off
lego-movie
ARTICLES BOBCM Global 2015 Ethics and Law FEATURES Strategy & Planning

This article was originally published in the 2015 Global Edition of Best of Branded Content Marketing (BOBCM). By Boko Inyundo, fo ...
Comments Off
obe-venn-diagram
ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
Comments Off