Branding & Brand Culture

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ARTICLES BOBCM Global 2015 Branding & Brand Culture FEATURES

I’m fascinated by the 4G predictive tool developed by Four Groups that helps improve our understanding of how behaviour, relations ...
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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning

As part of an exciting new project I'm undertaking with our partners at Like Minds – a book exploring the theme ‘Beyond Customer C ...
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Branding & Brand Culture FEATURED INTERVIEWS Strategy & Planning

I’ve been seeking input into an exciting new project I'm undertaking with the folk at Like Minds – a book exploring the theme ‘bey ...
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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning

I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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ARTICLES Branding & Brand Culture FEATURES Strategy & Planning

The importance of cultural relevance was discussed as part of the Future of Branded Content Marketing Report in the last edition o ...
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ARTICLES BOBCM VOL II 2014 Branding & Brand Culture FEATURES REPORTS Strategy & Planning

This article was originally published in the Expert Predictions: The Future of Branded Content Marketing Report in the 2014 Editio ...
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Branding & Brand Culture FEATURES INTERVIEWS

This is an interview that We Are Like Minds kindly facilitated with advertising veteran, turned branding consultant, Robert Bean, ...
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