CASE STUDIES

By Justin Kirby
- 22nd March 2014
CHALLENGE From 2005, Unilever's Dove brand of personal care products has celebrated women's natural beauty in its 'Real Beauty' ma ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE Every year there are needless deaths or accidents around trains in Melbourne, Australia. And while rail accidents are tr ...
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CASE STUDIES The Drum

By Justin Kirby
- 22nd March 2014
CHALLENGE Following the success of the 2011 thriller 'The Inside Experience', award-winning agency Pereira & O'Dell was asked ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE Chivas Regal is a sophisticated, modern brand of Scotch whisky – with over two centuries of history. Their ‘Art of Hosti ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE Sony is a household name when it comes to consumer electronics, however it’s a challenger brand in the relentlessly comp ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE The trucking industry is a traditional business-to-business environment in which it’s quite a challenge to introduce a r ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE After a period when high street banks haven’t been top of the general public’s Christmas card list, Barclays wanted to d ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE In 2012, Unilever’s Surf laundry detergent found itself facing a challenge. Washing detergent is a low-interest category ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE Hellmann’s Real Mayonnaise was first made for a mass market in 1913 and is now America’s favourite mayonnaise. Hellmann’ ...
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By Justin Kirby
- 22nd March 2014
CHALLENGE PepsiCo’s Lyubimy (meaning ‘beloved’) is one of the biggest fruit juice brands in Russia. Its marketing activity focuses ...
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