Conceptualisation and Definitions

branded-content
ARTICLES Conceptualisation and Definitions FEATURED FEATURES Research & Measurement

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
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ARTICLES Conceptualisation and Definitions FEATURED FEATURES NEWS REPORTS Strategy & Planning

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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isabella-derda
ARTICLES Conceptualisation and Definitions FEATURED FEATURES

This year's edition of the Clio Awards shows how content categories reflect today's trends in marketing communication. Branded con ...
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ARTICLES Conceptualisation and Definitions FEATURES

Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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blab2
ARTICLES Conceptualisation and Definitions FEATURES

Following my response on LinkedIn to Joe Pulizzi's Can We Please Stop Using Branded Content? post, the best-selling author and con ...
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Joe-Pulizzi-Content-Marketing-linkbird
ARTICLES Conceptualisation and Definitions FEATURES

I'm a big fan of the work Joe Pulizzi and his colleagues at the Content Marketing Institute do to educate the industry about conte ...
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ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES

Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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jan_godsk
Conceptualisation and Definitions FEATURES INTERVIEWS

Jan Godsk is a branded content consultant and serial award juror who heads up the BCMA's Scandinavian Chapter. I spoke to him alon ...
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Conceptualisation and Definitions FEATURED FEATURES INTERVIEWS

I was at the Golden Drum International Advertising Festival in Slovenia last month where I presented my findings from the BOBCM re ...
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avi_savar
Conceptualisation and Definitions FEATURES INTERVIEWS Strategy & Planning

As mentioned in my recent interviews with PJ Pereira and Scott Donaton, l've been speaking to industry experts as part of my WTF i ...
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