EXPERT EXAMPLES

john_lewis_monty_the_penguin
EXPERT EXAMPLES

2014 was a fabulous year for brands everywhere pushing the boundaries of what Branded Content means. I struggle to find a favourit ...
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kenco_coffee_vs_gangs
EXPERT EXAMPLES

The line between the very advertising and content - creative and content, if you will - is not always clear. Thinking about Kenco' ...
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airBnB_wall_and_chains
EXPERT EXAMPLES

I love the branded content work Airbnb does. I interviewed the team lead on their Wall & Chain project, Dennis Goedegebuure, a ...
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grey_goose_iconoclasts
EXPERT EXAMPLES

Those who have asked the question previously will likely roll their eyes as I yet again cite Iconoclasts as one of my favourite ex ...
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likeagirl
EXPERT EXAMPLES

  For me, the Always “Like a Girl” video is a stand-out campaign of 2014. A 3.30 minute studio-shot video that looks to quest ...
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ice_tea_partay
EXPERT EXAMPLES

I’d like to nominate an early piece of branded content from 2006, which remains an absolute favourite.It’s the Smirnoff “Ice Tea P ...
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porter_magazine
EXPERT EXAMPLES

My nomination would be for Porter magazine from the Net a Porter group.  I think it has really helped define who the Net-a-Porter ...
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mcmorrisandmcmorris
EXPERT EXAMPLES

I’d give the crown to Red Bull for any of its branded content – think Felix Baumgartner’s 2012 moon jump.  This was all about rein ...
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beauty_inside
EXPERT EXAMPLES

I'd like to nominate the The Beauty Inside campaign by Pereira O’Dell for Intel and Toshiba as a great example of branded content. ...
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ikea_easy_to_assmble
EXPERT EXAMPLES

One of my favourite examples is IKEA's Easy To Assemble that featured in Contently's How IKEA Built Its Content Marketing Empire a ...
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