FEATURED

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EVENTS FEATURED

Last week I facilitated a panel and screening at London College of Communications as part of the Boot Week programme of activities ...
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EVENTS FEATURED NEWS

I've recently been recruited as a full-time lecture on the advertising degree programmes at London College of Communications (Univ ...
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EXPERT EXAMPLES FEATURED FEATURES

We've shared 17 great examples of branded content marketing from downunder, highlighted by regional experts in our 2016 Australasi ...
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ARTICLES FEATURED FEATURES REPORTS

BOBCM has been following the best branded content work from down under for some time – we featured Metro Trains Melbourne’s Dumb W ...
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branded-content
ARTICLES Conceptualisation and Definitions FEATURED FEATURES Research & Measurement

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
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FEATURED FEATURES REPORTS

BOBCM has featured case studies of some of the best branded content work from Scandinavia in our annual global ebooks, including V ...
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ARTICLES Conceptualisation and Definitions FEATURED FEATURES NEWS REPORTS Strategy & Planning

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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ARTICLES BOBCM Global 2015 FEATURED FEATURES Strategy & Planning

A lot of us, asked about the importance of content, tend to say that content is King. Not a lot of us, still, continue the sentenc ...
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FEATURED INTERVIEWS NEWS

BOBCM's Justin Kirby spoke earlier this year at the brand publishing-focused Digital Content Summit about key and emerging themes ...
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BOBCM Global 2015 FEATURED NEWS

We’re thrilled to announce the exclusive publication of ‘Best of Branded Content Marketing 2015: Global Edition’ on the Edition Di ...
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