FEATURED

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BOBCM Global 2015 Creativity & Content Creation FEATURED NEWS

We premiered a teaser of a documentary we have been working on at London and New York launches of the 2015 Global Edition of the B ...
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ARTICLES Conceptualisation and Definitions FEATURED FEATURES

This year's edition of the Clio Awards shows how content categories reflect today's trends in marketing communication. Branded con ...
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ARTICLES BOBCM Report 2015 Conceptualisation and Definitions FEATURED FEATURES

Planning this year’s Best of Branded Content Marketing (BOBCM) ebook – volume three of the annual 150-page journal that showcases ...
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BOBCM DACH 2015 FEATURED FEATURES REPORTS

This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and ...
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ARTICLES FEATURED FEATURES

This is the third in a series of four articles I've been writing for the Cambridge Marketing Review that draws on my research from ...
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ARTICLES Creativity & Content Creation FEATURED FEATURES

This article was originally published in The Drum, and was prompted by having been invited to join the jury of their inaugural Con ...
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ARTICLES Creativity & Content Creation FEATURED

For the second time in a row since the category was introduced in 2012, there was no Grand Prix awarded in the Branded Content ...
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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning

As part of an exciting new project I'm undertaking with our partners at Like Minds – a book exploring the theme ‘Beyond Customer C ...
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FEATURED NEWS

We’re very pleased to announce that we’ve agreed a partnership with D&AD – the global association for creative advertising and ...
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Branding & Brand Culture FEATURED INTERVIEWS Strategy & Planning

I’ve been seeking input into an exciting new project I'm undertaking with the folk at Like Minds – a book exploring the theme ‘bey ...
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