FEATURES

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ARTICLES FEATURED FEATURES

As the world becomes increasingly digitally focused, I predict that an already growing desire for authenticity, quality, originali ...
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tom-curtis
FEATURED FEATURES INTERVIEWS

As part of new book collaboration I am co-editing with Xoogler turned academic Lazar Dzamic, I’ve been meeting with a number of le ...
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ARTICLES FEATURED FEATURES

"Very interesting perspective. How does this help address the consumer awareness that the reality is that the retail company, its ...
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ARTICLES FEATURED FEATURES

Last week we discussed the idea of Experience Osmosis, the way that a customer experiences a brand through the different retail ch ...
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samsung837
ARTICLES FEATURED FEATURES

This is the first in series of articles by Creative Director Andy Barlow that looks at how creating 'content' experiences can brin ...
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lazar-dzamic
FEATURES INTERVIEWS

Lazar Dzamic is the former Head of Brand Planning at Google ZOO London, a consultant and a university lecturer. He contributed to ...
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Lazar-Dzamic
ARTICLES Ethics and Law FEATURED FEATURES

Lazar Dzamic is the former Head of Brand Planning at Google ZOO London, a consultant and a university lecturer. He contributed to ...
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justin-kirby
ARTICLES EVENTS FEATURED FEATURES

Things have been a bit full on since becoming an academic, not least because I have two book projects on the go, but I gave the ke ...
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bobcm-australasia
EXPERT EXAMPLES FEATURED FEATURES

We've shared 17 great examples of branded content marketing from downunder, highlighted by regional experts in our 2016 Australasi ...
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bobcm-australasia
FEATURES REPORTS

BOBCM curator Justin Kirby asked branded content practitioners in Australasia to share their advice about when and how to use bran ...
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