FEATURES

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ARTICLES BOBCM Global 2015 FEATURES

At the PRCA’s National Conference in September, we heard from Toby Harrison, planning partner at adam&eveDDB, who told attende ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Feedback from over 100 industry professionals around the globe solicited for the 2015 Global Edition of Best of Branded Content Ma ...
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At first glance, the challenge facing brands today appears to be one of amplification – in a crowded marketplace, whoever shouts l ...
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FEATURES NEWS

‘Best of Branded Content Marketing: D&AD Edition’ has been published exclusively on the Edition Digital platform. The free, be ...
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ARTICLES FEATURES

Last week I responded to the Can We Please Stop Using Branded Content? rant by Joe Pulizzi of the Content Marketing Institute abou ...
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ARTICLES FEATURES

Following my response on LinkedIn to Joe Pulizzi's Can We Please Stop Using Branded Content? post, the best-selling author and con ...
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ARTICLES FEATURES

I'm a big fan of the work Joe Pulizzi and his colleagues at the Content Marketing Institute do to educate the industry about conte ...
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ARTICLES FEATURES

Last week I spoke at the AM Digital Dealer conference in Silverstone. This coincided with judging The Drum’s inaugural Content Awa ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning

I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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FEATURES NEWS

BOBCM is proud to support SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan on Friday 13th March with insights ...
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