FEATURES

brand-reflection-framework
ARTICLES BOBCM Global 2015 FEATURES

I’m fascinated by the 4G predictive tool developed by Four Groups that helps improve our understanding of how behaviour, relations ...
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Video_Poster
ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
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monopoly
ARTICLES BOBCM Global 2015 FEATURES

How do you win the attention, hearts and minds of business leaders around the world? When creating and distributing content specif ...
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adidas_david_beckham_photobooth
ARTICLES BOBCM Global 2015 FEATURES

The voice of the customer has always been powerful in marketing, and today’s social media platforms act as one giant megaphone for ...
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IAB-Fig-2
ARTICLES BOBCM Global 2015 FEATURES

Product claims, emotive statements and aspirational set-ups that have characterised brand advertising for most of our lives are be ...
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prca
ARTICLES BOBCM Global 2015 FEATURES

At the PRCA’s National Conference in September, we heard from Toby Harrison, planning partner at adam&eveDDB, who told attende ...
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lego-movie
ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

This article was originally published in the 2015 Global Edition of Best of Branded Content Marketing (BOBCM). By Boko Inyundo, fo ...
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obe-venn-diagram
ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
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brand-reflection-framework
ARTICLES FEATURES Strategy & Planning

At first glance, the challenge facing brands today appears to be one of amplification – in a crowded marketplace, whoever shouts l ...
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concept-bcm
ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Market trends Dealing with branded content marketing can mean both great opportunities and great confusion. A variety of content f ...
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