FEATURES

bobcm-australasia
FEATURES REPORTS

BOBCM curator Justin Kirby asked branded content practitioners in Australasia to share their advice about when and how to use bran ...
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ARTICLES FEATURED FEATURES REPORTS

BOBCM has been following the best branded content work from down under for some time – we featured Metro Trains Melbourne’s Dumb W ...
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branded-content
ARTICLES Conceptualisation and Definitions FEATURED FEATURES Research & Measurement

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
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EXPERT EXAMPLES FEATURES REPORTS

We've put together a round up of great examples from Scandinavia that we've showcased in our various editions, presentations and o ...
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FEATURED FEATURES REPORTS

BOBCM has featured case studies of some of the best branded content work from Scandinavia in our annual global ebooks, including V ...
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ARTICLES Conceptualisation and Definitions FEATURED FEATURES NEWS REPORTS Strategy & Planning

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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Google-Framework
ARTICLES BOBCM Global 2015 FEATURED FEATURES Strategy & Planning

A lot of us, asked about the importance of content, tend to say that content is King. Not a lot of us, still, continue the sentenc ...
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Robert-Rose
ARTICLES FEATURES JOBCM Strategy & Planning

There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the ...
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brand-reflection-framework
ARTICLES BOBCM Global 2015 Branding & Brand Culture FEATURES

I’m fascinated by the 4G predictive tool developed by Four Groups that helps improve our understanding of how behaviour, relations ...
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Video_Poster
ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
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