REPORTS

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FEATURES REPORTS

BOBCM curator Justin Kirby asked branded content practitioners in Australasia to share their advice about when and how to use bran ...
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ARTICLES FEATURED FEATURES REPORTS

BOBCM has been following the best branded content work from down under for some time – we featured Metro Trains Melbourne’s Dumb W ...
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EXPERT EXAMPLES FEATURES REPORTS

We've put together a round up of great examples from Scandinavia that we've showcased in our various editions, presentations and o ...
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FEATURED FEATURES REPORTS

BOBCM has featured case studies of some of the best branded content work from Scandinavia in our annual global ebooks, including V ...
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ARTICLES Conceptualisation and Definitions FEATURED FEATURES NEWS REPORTS Strategy & Planning

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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NEWS REPORTS

The Observatory of Branded Entertainment (OBE) predicts that the Italian Branded Content & Entertainment (BC&E) Industry w ...
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BOBCM DACH 2015 FEATURED FEATURES REPORTS

This is the third in our series of features from our first regional version of the Best of Branded Content Marketing (BOBCM), and ...
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ARTICLES BOBCM DACH 2015 FEATURES REPORTS

We launched our first regional version of the Best of Branded Content Marketing (BOBCM) yesterday. The launch event was kindly hos ...
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ARTICLES FEATURED FEATURES REPORTS Strategy & Planning

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North ...
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OBE
ARTICLES FEATURES REPORTS

The Branded Entertainment Observatory (OBE) has been reviewing over 120 branded content cases from last year, including: Advertise ...
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