Research & Measurement

branded-content
ARTICLES Conceptualisation and Definitions FEATURED FEATURES Research & Measurement

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

The branded content marketing sector is experiencing terrific growth. A growing number of advertising campaigns incorporate elemen ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Market trends Dealing with branded content marketing can mean both great opportunities and great confusion. A variety of content f ...
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jobcm-logo
ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

Feedback from over 100 industry professionals around the globe solicited for the 2015 Global Edition of Best of Branded Content Ma ...
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ARTICLES BOBCM Global 2015 FEATURES Research & Measurement

This article about the Phase 2 of Defining Branded Content for the Digital Age’ research collaboration commission by the Branded C ...
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ARTICLES FEATURES Research & Measurement

The BCMA ran their first leadership event at Havas on 4th December 2013 with presentations from Tapestry Research's MD Ian Wright, ...
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ARTICLES FEATURES Research & Measurement

The BCMA's CEO Andrew Canter discusses measuring branded content success and the content monitor and placement monitor developed i ...
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