Strategy & Planning

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ARTICLES Conceptualisation and Definitions FEATURED FEATURES NEWS REPORTS Strategy & Planning

Over the last few months our curator Justin Kirby has been reviewing new frameworks that attempt to map the brand-funded content s ...
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Google-Framework
ARTICLES BOBCM Global 2015 FEATURED FEATURES Strategy & Planning

A lot of us, asked about the importance of content, tend to say that content is King. Not a lot of us, still, continue the sentenc ...
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Robert-Rose
ARTICLES FEATURES JOBCM Strategy & Planning

There’s a saying, usually attributed to Hewlett Packard co-founder David Packard, that marketing is too important to leave to the ...
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ARTICLES BOBCM Global 2015 Ethics and Law FEATURES Strategy & Planning

This article was originally published in the 2015 Global Edition of Best of Branded Content Marketing (BOBCM). By Boko Inyundo, fo ...
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ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
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ARTICLES FEATURES Strategy & Planning

At first glance, the challenge facing brands today appears to be one of amplification – in a crowded marketplace, whoever shouts l ...
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customer
ARTICLES BOBCM Global 2015 Strategy & Planning

We’re now in the era that Forrester Research is calling ‘The Age of the Customer’, where companies cannot survive on the dusty way ...
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ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

This article by  OMD EMEA's President Nikki Mendonca was originally published in the 2015 Global Edition of BOBCM. You can also re ...
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ARTICLES FEATURES INTERVIEWS Strategy & Planning

This is the fourth in a series of interviews with thought leaders that I'm conducting with the folks at Like Minds as part of a ne ...
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FEATURES INTERVIEWS Strategy & Planning

Earlier this year I spoke at the OBE Branded Entertainment Summit in Milan. As part of my trip, I also caught up with Subvertising ...
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