Strategy & Planning

customer
ARTICLES BOBCM Global 2015 Strategy & Planning

We’re now in the era that Forrester Research is calling ‘The Age of the Customer’, where companies cannot survive on the dusty way ...
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At first glance, the challenge facing brands today appears to be one of amplification – in a crowded marketplace, whoever shouts l ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning

I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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ARTICLES FEATURES Strategy & Planning

As a born & bred Italian, it was with extreme pleasure that I took a break from the London media scene for some time in the mo ...
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ARTICLES FEATURES Strategy & Planning

The importance of cultural relevance was discussed as part of the Future of Branded Content Marketing Report in the last edition o ...
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ARTICLES FEATURES Strategy & Planning

This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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ARTICLES FEATURES Strategy & Planning

Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any ...
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ARTICLES FEATURES NEWS Strategy & Planning

Tenthwave's partners Like Minds have put on a marathon on sessions as part of Social Media Week London. I participated on the Is S ...
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Eurostar's Commercial Director​ Nick Mercer​
 discusses how branded content will increasingly be at the heart of their communicati ...
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