Strategy & Planning

lego-movie
ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

This article was originally published in the 2015 Global Edition of Best of Branded Content Marketing (BOBCM). By Boko Inyundo, fo ...
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obe-venn-diagram
ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

The reduction in consumer attention towards traditional advertising makes it extremely difficult for advertising messages to cut t ...
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brand-reflection-framework
ARTICLES FEATURES Strategy & Planning

At first glance, the challenge facing brands today appears to be one of amplification – in a crowded marketplace, whoever shouts l ...
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customer
ARTICLES BOBCM Global 2015 Strategy & Planning

We’re now in the era that Forrester Research is calling ‘The Age of the Customer’, where companies cannot survive on the dusty way ...
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Nikki_Mendonca
ARTICLES BOBCM Global 2015 FEATURES Strategy & Planning

This article by  OMD EMEA's President Nikki Mendonca was originally published in the 2015 Global Edition of BOBCM. You can also re ...
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OBE-Summit
ARTICLES FEATURES Strategy & Planning

I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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ARTICLES FEATURES Strategy & Planning Uncategorised

Nostalgia is part of being human -- one of the better parts. While we often have slightly different ideas about what nostalgia inv ...
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italy_branded_content
ARTICLES FEATURES Strategy & Planning

As a born & bred Italian, it was with extreme pleasure that I took a break from the London media scene for some time in the mo ...
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Brands as Stories logo-3
ARTICLES FEATURES Strategy & Planning

The importance of cultural relevance was discussed as part of the Future of Branded Content Marketing Report in the last edition o ...
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justin_kirby_CMR
ARTICLES FEATURES Strategy & Planning

This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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