Strategy & Planning

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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning

As part of an exciting new project I'm undertaking with our partners at Like Minds – a book exploring the theme ‘Beyond Customer C ...
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Branding & Brand Culture FEATURED INTERVIEWS Strategy & Planning

I’ve been seeking input into an exciting new project I'm undertaking with the folk at Like Minds – a book exploring the theme ‘bey ...
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ARTICLES FEATURED FEATURES REPORTS Strategy & Planning

The Nordic countries that are associated with Scandinavia are a geographical and cultural region in Northern Europe and the North ...
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FEATURED NEWS Strategy & Planning

I spoke last week at the Digital Media Expo 2015 hosted by the World Association of Newspapers and News Publishers (WAN – IFRA), a ...
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Branding & Brand Culture FEATURED FEATURES INTERVIEWS Strategy & Planning

I recently interviewed Chris McCarthy, the Creative Program Manager Lead for SEEMEA region at The Zoo, Google’s dedicated team of ...
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ARTICLES FEATURES Strategy & Planning

I'm speaking today at SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian bran ...
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ARTICLES FEATURES Strategy & Planning Uncategorised

Nostalgia is part of being human -- one of the better parts. While we often have slightly different ideas about what nostalgia inv ...
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ARTICLES FEATURES Strategy & Planning

As a born & bred Italian, it was with extreme pleasure that I took a break from the London media scene for some time in the mo ...
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Creativity & Content Creation FEATURED FEATURES INTERVIEWS Strategy & Planning

I recently caught up with Mediacom Beyond Advertising’s (MBA) James Morris. He kindly participated in the Re-thinking Creativity p ...
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ARTICLES Branding & Brand Culture FEATURES Strategy & Planning

The importance of cultural relevance was discussed as part of the Future of Branded Content Marketing Report in the last edition o ...
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