Strategy & Planning

justin_kirby_CMR
ARTICLES FEATURES Strategy & Planning

This is the second in a series of articles I'm writing for the Cambridge Marketing Review that draws on my research for the Future ...
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ARTICLES FEATURES Strategy & Planning

Digital word of mouth can bring down organisations and governments. It can also build brands more efficiently and faster than any ...
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Conceptualisation and Definitions FEATURES INTERVIEWS Strategy & Planning

As mentioned in my recent interviews with PJ Pereira and Scott Donaton, l've been speaking to industry experts as part of my WTF i ...
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FEATURES INTERVIEWS Strategy & Planning

I recently spoke to UM's Chief Content Officer Scott Donaton. He's the former editor of Ad Age, author of Madison and Vine: Why th ...
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PJ_Peirera
Creativity & Content Creation FEATURES INTERVIEWS Strategy & Planning

I recently interviewed a number of industry experts for my recent WTF is branded content? It’s complicated article for Contagious. ...
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ARTICLES FEATURES NEWS Strategy & Planning

Tenthwave's partners Like Minds have put on a marathon on sessions as part of Social Media Week London. I participated on the Is S ...
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ARTICLES FEATURES Strategy & Planning

Eurostar's Commercial Director​ Nick Mercer​
 discusses how branded content will increasingly be at the heart of their communicati ...
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ARTICLES BOBCM VOL II 2014 FEATURES Future and beyond REPORTS Strategy & Planning

This article was originally published in the Expert Predictions: The Future of Branded Content Marketing Report in the 2014 Editio ...
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ARTICLES BOBCM VOL II 2014 Branding & Brand Culture FEATURES REPORTS Strategy & Planning

This article was originally published in the Expert Predictions: The Future of Branded Content Marketing Report in the 2014 Editio ...
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ARTICLES FEATURES Future and beyond REPORTS Strategy & Planning

Branded content marketing is evolving rapidly, so I asked several expert practitioners share their thoughts about the future of th ...
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