The Drum

As part of writing a new book with Xoogler turned academic Lazar Dzamic, I caught up with Elena Grinta about where she thinks thin ...
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ARTICLES The Drum

I believe that there is a misconception about the meaning of 'convenience' in retail. I've had many discussions with colleagues an ...
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ARTICLES The Drum

As the world becomes increasingly digitally focused, I predict that an already growing desire for authenticity, quality, originali ...
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Content Marketing Reading List
ARTICLES The Drum

Here's a selection of content marketing and other inspiring books for you to enjoy recommended by experts: Hacking Marketing: Agil ...
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As part of new book collaboration I am co-editing with Xoogler turned academic Lazar Dzamic, I’ve been meeting with a number of le ...
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ARTICLES The Drum

"Very interesting perspective. How does this help address the consumer awareness that the reality is that the retail company, its ...
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ARTICLES The Drum

Last week we discussed the idea of Experience Osmosis, the way that a customer experiences a brand through the different retail ch ...
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ARTICLES The Drum

This is the first in series of articles by Creative Director Andy Barlow that looks at how creating 'content' experiences can brin ...
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For this film we wanted to build on our previous campaigns for the Europcar/Arsenal partnership, increasing audience exposure to t ...
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Lazar Dzamic is the former Head of Brand Planning at Google ZOO London, a consultant and a university lecturer. He contributed to ...
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