The Drum

Every once in a while, a new fad sweeps the marketing world (especially advertising), hailed as the future of it. Social media, st ...
Comments Off

Coca-Cola started their Journey blog 4 years ago and since then it spread to 25 markets from its original starting point in Atlant ...
Comments Off

ENI, the Italian energy company, set the bar very high with this docu-short that talks about five humanitarian projects in Mozambi ...
Comments Off

Vince Maderios is co-founder hipster publishers TCOLondon. He's also studying for a PhD in Branded Content and has been singing th ...
Comments Off

There's a number fashion brands creating compelling content like Net-a-Porter's Porter Magazine recommended by Tiffanie Darke at N ...
Comments Off

Fashion advertising can be clichéd and vacuous at the best of times but this work is a breath of fresh air.  The original work was ...
Comments Off
bobcm-australasia
EXPERT EXAMPLES The Drum

We've shared 17 great examples of branded content marketing from downunder, highlighted by regional experts in our 2016 Australasi ...
Comments Off

I asked branded content practitioners in Australasia to share their advice about when and how to use branded content, and their in ...
Comments Off

BOBCM has been following the best branded content work from down under for some time – we featured Metro Trains Melbourne’s Dumb W ...
Comments Off
branded-content
ARTICLES The Drum

Back in 2014, I wrote my WTF is branded content. It’s complicated post for Contagious that explored why the term 'branded content' ...
Comments Off